Paraguay's largest finance company Financiera El Comercio was founded in 1976 and began focusing its business on rural areas and microfinance after its merger with EFISA Financiera in December 1999. El Comercio serves more than 73,000 customers and has an extensive network of 46 branches, of which 36 are located in rural areas outside the capital city of Asunción. Financiera El Comercio was founded in 1976.
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