Colombia's state-owned insurer La Previsora was established in 1954. The company, which is linked to the country's finance and public credit ministry, entered the private insurance market in 1990. It operates in the workplace accident, individual life, life annuities, group life, personal accident and funeral business segments. Positiva was known as Previsora Vida until 2008. It is headquartered in Bogotá, Colombia.