Citibank N.A., the consumer banking arm of US financial services multinational Citigroup Inc., provides consumers, corporations, governments and institutions with financial products and services, including consumer banking and credit, corporate and investment banking, securities trading, transaction services and wealth management. Citibank, which accounts for close to 75% of the group's assets, has more than 100 million costumers in 95 countries around the world. Its operations are split into retail and consumer banking, retail services and branded cards, serving more than 100 top cities worldwide, through approximately 3,000 branches. In Latin America, it started operations in Panama in 1904 and it has presence in 22 countries. Citi was founded in 1812, as the City Bank of New York, and is headquartered in New York.