This is Google's take on the LatAm cloud market

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Thursday, October 26, 2017

About two months ago Google activated its Southamerica-East1 data center in São Paulo. The facility became the first so-called Google Cloud Platform (GCP) for Latin America, allowing the company to challenge competitors like Amazon Web Services in the region.

Setting up the Latin American GCP region increased the speed, performance and flexibility for cloud customers in Brazil, the company says. Earlier in the week, Google announced a global partnership with Cisco to address the hybrid cloud environment, where on-premise workloads at companies work together with virtualized ones. 

To learn more about Google's plans for cloud in LatAm, BNamericas interviewed its regional sales director João Carlos Bolonha via email.

BNamericas: The Brazilian government is about to launch a major tender to select a cloud broker, which will be responsible for hiring cloud solutions for the public sector. Is Google interested in participating?

Bolonha:  We have nothing to comment on the planning, development and budget ministry's bidding, but our cloud has a wide coverage of governance standards that attest to its level of security and privacy, including data security.

This support, coupled with the fact that we offer a simple, cost-effective model, will certainly bring benefits to government clients, which are an important sector of the cloud market.

BNamericas: Google recently said it may begin billing its cloud services per second of use, just after a similar announcement from Amazon Web Services. Has the public cloud competition ratcheted up?

Bolonha: Google has an ongoing commitment to contribute to the development of the Brazilian economy. This commitment involves both infrastructure investment and our effort to offer an operation in Brazilian reais.

Our business model is very simple and innovative, taking into account the pattern of customer use when generating discounts. We are sure that this arrangement that will foster competition which is beneficial for the market and customers.

BNamericas: Google has a data center in Chile, but no cloud services. Are there plans to turn it into a cloud market for the company?

Bolonha: We have nothing concrete to announce at the moment, but it is worth mentioning that Latin America is a booming market and that we have not ruled out the possibility of upping our local investments in case demand grows.

BNamericas: In this sense, which markets in the region does the company see as more promising?

Bolonha: The cloud computing market has grown in Latin America because it has few barriers to entry and serves companies of all sizes, whether large multinationals or startups which are kick-starting their business.

More recently, even traditional enterprises are reinventing themselves with previously unviable, cloud-based solutions. This all demonstrates that in the medium term, the large markets will have a stronger correlation with cloud potential, which simplifies investment prioritization.