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Ecuadorian credit card company Pacificard plans to launch a new card in April aimed at clients earning around US$300 monthly, local daily Expreso reported.
"It's going to be a new national card that is neither MasterCard nor Visa and we hope to attack low-income segments with it," Pacificard CEO Efrain Vieria was quoted as saying.
Ecuador's bank card industry enters 2004 after their results were buoyed by consumer demand in 2003.
Pacificard rival Bankard plans to grow its client base from 28,000 to 45,000 by year end and increase billing from US$7mn to US$10mn.