Brazil e-commerce set for a strong 2019
Brazil's e-commerce sales are expected to grow 16% this year, the highest rate since 2015, according to estimates from sector association ABComm.
According to ABComm head Mauricio Salvador, renewed optimism regarding the economy and greater consumer confidence are some of the factors that will drive growth.
Online sales are expected to hit 79.9bn reais (US$21.4bn) this year, with an average sales ticket of 301 reais per product. A total of 265mn orders are projected to be made online, said ABComm.
The number of virtual stores is expected to reach 87,000, with micro and small enterprises upping their participation to 29%. Meanwhile, marketplaces are forecast to account for 35% of sales, compared to 31% in 2018.
ABComm estimates that 33% of all online sales will be made on mobile devices, flat compared to 2018.
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News in: ICT (Brazil)
Omnispace expands spectrum portfolio with authorization to operate mobile satellite system in Brazil
In total, Omnispace now has market access to reach more than 735 million people across Latin America, Asia, Africa and the Middle East.
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Total revenue for the year reached R$52.1 billion, an increase of 8.4%. In the quarter, the value was R$13.5 billion, an increase of 6.9%.
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