Microsoft launches Windows Original 1.0 Advantages in LatAm

Tuesday, July 26, 2005

Microsoft (Nasdaq: MSFT) has launched its Windows Original 1.0 Advantages program in Spanish and Portuguese for users in Latin America, the company said in a statement.

The launch is part of Microsoft's drive to encourage customers to purchase the original software rather than pirated versions by offering added-value benefits, such as technical support and a year's free download of antivirus program eTrust.

Program members go through a validation process that means they do not have to give the 25-digit product serial number every time they access Microsoft portals to download updates and other benefits.

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"Since we announced the Windows Original 1.0 Advantages program on February 7, we have obtained excellent feedback from users and partners in the region... 45% of users visiting the Microsoft download center have decided to participate in the validation process," Microsoft's Latin American business division manager Martín Naor said.