Android to take off in Latin America - Sony Ericsson

Wednesday, May 11, 2011

Mobile handset manufacturer Sony Ericsson is confident it will see growth in Latin America with its Android phones, which are rapidly dominating the global market, Jan Uddenfeldt, CTO of Sony Ericsson, told BNamericas.

Speaking on the sidelines of the Ericsson Business Innovation Forum being held in San Jose, California, Uddenfeldt said Android had taken off in the US and Europe and more recently in Japan.

Citing Gartner, he said Android is set to double its market share of smartphones in 2011 to 40% and reach 48% in 2015. Smartphones now represent 26% of all handsets and 60% of the value, he said, and the smartphone market will multiply by a factor of seven in the next three years.

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Uddenfeldt heads Sony Ericsson's R&D center in Silicon Valley, where high-end phone development takes place such as the Xperia Play gaming phone. The lower-end phones are developed in China such as the Xperia Mini, which may have the biggest impact in Latin America due to price, the executive said.

Sony Ericsson switched to Android 2.5 years ago and showed its commitment to the platform by releasing six phones based on Google's latest Android version, Gingerbread, this year.


Uddenfeldt said that while other operating systems will continue to co-exist - such as Microsoft's (Nasdaq: MSFT) Windows Phone and the BlackBerry platform - he believes Apple's (Nasdaq: AAPL) iOS will be the biggest competitor.

The executive said he thinks the QNX OS that Research In Motion (Nasdaq: RIMM) is migrating its BlackBerry devices to has come late into the market.

The full interview with Uddenfeldt will be available for subscribers in this week's Telecommunications Perspectives.