Paraguayan mobile telephony operator Claro has launched pay-TV services through satellite technology, local press reported.
"Our goal is to reach 100,000 subscriber in the first two years.... We are making several investments to increase coverage in the country," Claro Paraguay CEO Luciano Mauroni was quoted as saying. The company has invested more than US$100mn in the last two years.
The service, available after a trial period that started in May, will initially target Claro's mobile customer base.
"Paraguay is one of the countries with lowest pay-TV penetration rates in Latin America," Mauroni acknowledged, adding that only 10% of the population has access to these services, compared to 16% in Brazil, Colombia and Peru. Countries like Argentina, Uruguay, and Chile lead the regional ranking with respective 56%, 40%, and 40% penetration.
Paraguay joins the Latin American and Caribbean markets where Claro offers TV services - Brazil, Peru, Chile, Guatemala, El Salvador, Nicaragua, Honduras, Puerto Rico, the Dominican Republic and Panama.
Claro is fully controlled by Mexican giant América Móvil (NYSE: AMX). In Paraguay, the operator already offers mobile telephony and mobile broadband services. It obtained permission in March 2011 from local telecoms watchdog Conatel to provide DTH services.