Mobile enterprise services market seen billing US$22.4bn in 2016

- Friday, October 14, 2011

Mobile enterprise services market seen billing US$22.4bn in 2016

Latin America's mobile enterprise services market is forecast to move US$22.4bn in 2016 compared to US$13.6bn in 2010, according to a study by IT consultancy firm Frost & Sullivan.

According to the study, this growth is mainly driven by the rising profile of SMEs, the launch of more affordable services, and the dissemination of voice and data solutions, including machine-to-machine (M2M) and mobile cloud services.

Frost's study found that the proliferation of smart devices, use of mobile data services, and value-added services (VAS) through offering of lower rates and innovative plans - including hybrid plans - will go a long way in raising market revenues. Operators will also look to offer lower-end phones with internet access, expand mobile broadband capacity, and increase the number of applications and cloud services.

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"Low-priced voice plans, along with plans for unlimited on-net calls, are expected to become widely available with the provision of push-to-talk (PTT) services," Frost & Sullivan industry analyst Renato Pasquini said. "Data services plans are also expected to be priced lower, but they will offer reduced traffic and speed."

According to Pasquini, mobile operators need to launch innovative and convergent services at affordable prices, and partner with applications developers to provide complete solutions that address enterprises' needs.