Myriad launches mobile social networking solution for non-data users

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Wednesday, February 16, 2011

Mobile software company Myriad Group has launched mobile social networking solution Myriad Updates, which will be available for Spanish mobile giant Telefónica's (NYSE: TEF) non-data users in Latin America, according to a Myriad press release.

Using Myriad's Xumii platform, Myriads Updates will allow Telefónica's regional mobile operators Movistar and Vivo to offer text-based social networking, instant messaging and email services to their users. Myriad said it expects deployment of the service in a matter of weeks, as Xumii already powers services for Telefónica and other operators.

Subscribers will be able to access social networks such as Twitter, Facebook and MySpace using short codes. Myriad Updates will be accessible to mass-market phone users without data subscriptions, and without the need to install or download the application.

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According to Myriad, the solution will allow operators to monetize data services in a way that is complementary to existing data offerings. The company said the service will create an opportunity to reach an untapped market of 4bn consumers worldwide.

Myriad's Xumii services will be available to 140mn Telefónica subscribers across 13 countries in Latin America. These services are in line with the five-year agreement Myriad signed with Telefónica in 2010 to provide social networking solutions for the operator's Latin American brands.

Myriad has offices in Switzerland, France, the UK, USA, Mexico, China, South Korea, Taiwan, Japan and Australia.