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Brazilian telecoms operator Oi expects total investment for entering the cable TV market to reach some 4.5bn reais (US$2.85bn) this year, news service Agência Estado reported company regulatory affairs director Paulo Matos as saying.
Matos said Oi will be technically ready to launch cable TV operations by year-end, or the beginning of 2012, according to the report.
Brazilian telecommunications regulator Anatel approved new rules last week aimed at stimulating competition in the domestic pay-TV market.
Under the new regulations, the watchdog will no longer limit the number of cable TV operators in a region and will begin selling an unlimited number of operating licenses.
As a result, new permits will no longer be offered through bidding contests. Anatel will charge 9,000 reais (US$5,715) per license.
In addition, Anatel lifted restrictions on phone carriers from offering pay-TV services.
At the end of April, Brazil had around 10.7mn homes with pay-TV services, according to the latest data. In the first four months of 2011, net additions totaled 888,200.