Pay-TV subscriptions up 30.7% in 2010

- Wednesday, January 26, 2011

Pay-TV subscriptions up 30.7% in 2010

Pay-TV subscriptions rose 30.7% last year in Brazil to close 2010 at 9.77mn households, telecom regulator Anatel said in a statement.

The Brazilian pay-TV industry signed up a record 2.3mn new subscribers last year, including 237,936 in December alone. Based on estimates of 3.3 people per household, Anatel said services now reach some 32.2mn Brazilians through microwave antenna, fixed cable and satellite connections.

Satellite proved to be the fastest growing pay-TV technology in December, with a 4.6% uptick, while microwave or multichannel multipoint distribution service (MMDS) declined 1.7% compared with November. During the year, satellite service narrowed the gap vis-a-vis cable, as the technologies started 2010 with 37.4% and 57.9% market shares respectively and finished with 45.8% and 51%.

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Regionally, the industry realized its biggest gains in the north, with a 62.2% increase, and northeast at 51.7%. The southeast, with 32.7% growth, came next, followed by the midwest with 27.8%, and the south at 25.4%.