Roundup: Movistar social media, Copaco, ICE, PNBL

Thursday, April 14, 2011

Chilean telco Movistar has implemented a social media monitoring center that allows the company to follow conversations and mentions of the brand, pick up on trends and get feedback on products and services, Movistar said in a statement.

According to consultancy comScore, Chile is the fourth largest growth market for Facebook and the 11th largest for Twitter worldwide. Movistar, which is the local brand of Spain's Telefónica (NYSE: TEF), has 145,000 fans on Facebook and 51,000 on Twitter.

Using monitoring platform Radian 6, the company will monitor Facebook, Twitter, YouTube and other digital media.

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"We need to capture information that is fundamental for the company, such as what our customers are looking for, which technologies they want, which services they value and of course what we should improve," said Movistar's social media manager, Alan Nudman.


Paraguayan state telco Copaco is planning to install 100 base stations in capital city Asunción and the Central department, as well as 150 3G base stations in the interior of the country, to make up for coverage deficits, company president Mario Esquivel said, as reported on the presidential website.

Esquivel said that in response to complaints about the company's slowness in sending out bills, Copaco was now working with a private distribution company given that state postal service Correos Paraguayos was too slow.


Costa Rican state telco ICE has presented its first international prepaid charge card, the company said in a statement.

The Kölbi card allows users to make calls from the US to Costa Rica and other Latin American nations and Europe.

Cards can be topped up from US$5-150.


Brazil's science and technology, communications and IT committee will create a sub-commission specially dedicated to working on the country's national broadband plan, PNBL, the lower house of congress said on its website.

Legislator Newton Lima, who proposed the initiative, said it was important to closely monitor the project's progress as it would have a big economic and social impact on the entire country.

Lima underscored the widely cited studies by the World Bank showing that a 10% increase in the number of broadband connections leads to a 1.3% increase in GDP.