Smartphone sales expand 398% in Q1

Tuesday, June 28, 2011

Smartphones sales in Argentina grew 398% in the first quarter of the year compared to the year-ago period, local press reported, citing a study by consultancy firm GfK Retail and Technology.

According to the report, smartphones currently account for some 16% of the local mobile telephony market.

GfK project manager David Terceros said smartphones cost an average of US$250 in Argentina. But, according to the executive, mobile operators are offering substantial subsidies for devices called "social phones," which offer access to social networks and chat.

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According to a recent study by local telecoms consultancy firm Carrier y Asociados, 1.7mn smartphones were sold last year in the country, compared to 525,000 in 2009. Carrier y Asociados forecasts that sales may reach 3.5mn units in 2012, compared to 2.5mn-3mn this year.