Synchronica set to launch newest version of Mobile Gateway

- Monday, February 14, 2011

Synchronica set to launch newest version of Mobile Gateway

UK mobile email and synchronization solutions provider Synchronica, which targets developing markets, is set to launch the sixth version of Mobile Gateway - its flagship product that provides push email, instant messaging (IM) and social networking services to any mobile phone - company CEO Carsten Brinkschulte told BNamericas.

Mobile Gateway 6, slated for kick off at Mobile World Congress on Tuesday (Feb 15), introduces unified messaging, a presence-enabled address book and attachment transcoding with streaming to a single inbox. "So while launching your messaging application, you can check for messages, check email and see if someone posted a message for you when launching the Facebook app," he said.

Former versions of the solution were clientless, but version 6 "delivers unified messaging capabilities on a very lightweight client, at 160Kb, so it runs even on entry level feature phones. We recognize that there is value in a client-based solution because you can do branding, for example. You can influence how the solution works, which you can't do in a clientless environment," Brinkschulte said.

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"So Mobile Gateway 6 has the best of both worlds. You have the client-based approach, but you retain the industry standard approach, which allows us to deliver our services to literally any handset. That's why we're doing it."

The document transcoding employs the browser to allow users who do not have Word or PDF viewers to read attachments. "It's very efficient in streaming - we're not converting documents but streaming them," the executive noted. According to Synchronica's website, the patented transcoding engine can dramatically reduce the consumption of network bandwidth by as much as 90%.

In Latin America, Synchronica has an agreement with América Móvil (NYSE: AMX), through which it expects to roll out its infrastructure for all of AMX's 17 Latin American subsidiaries. It has deployed with six so far and expects to wrap up by end-March. The company also has regional agreements with Spanish telecoms group Telefónica (NYSE: TEF).

Synchronica recorded revenues of some US$11mn in 2010, an increase of 86% compared with the previous year. By end-2010, the company had a total of 71 customers globally, up from 20 at end-2009.