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Value-added services (VAS) currently represent 18% of operators' revenues in Brazil, according to results from mobile broadband platforms supplier Acision's value-added services monitor, Mavam.
The study also revealed significant growth in consumption of mobile data, driven by sales of mini modems - most of them based on 3G technology - and smartphones.
According to the Mavam monitor, Brazil's market currently has some 24.4mn of these devices in use. The report also states that mobile broadband represents 48% of VAS sales, followed by SMS and MMS, which combined amount to 41%.
"The recent growth in value-added services revenues and usage in Brazil reflects a growing global trend for VAS adoption, projecting double-digit annual growth, while operators see voice revenues decline," Acision Latin America senior VP and general manager Rafael Steinhauser said.
"Growth forecasts expect to see smartphone sales rise 55% this year, according to the IDC. Alongside this, sales of tablets and mini modems, supported by increased innovation, more aggressive pricing packages and differentiated commercial models, will open up a mass market, which will herald a new phase of growth in value-added services including mobile broadband, SMS, MMS and other service usage in Brazil," he added.