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Press Release from Sura
November 27, 2017
Consumers from Samsung Stores and Kiosks, distributed throughout the country, can contract Sura insurance against theft, qualified theft, accidental damage and an extended warranty for smartphones, tablets, notebooks, smartwatches bought in Samsung stores.
"This recent partnership means winning an important and strategic business ally for the company. Now consumers who buy products at Samsung Stores / Kiosk can count on SURA Insurance products and are already protected from stores, "says Cristiano Saab, Director of Channels, Sales and Subscription of SURA Insurance. Still according to the executive, this is one of the first projects that the company directly signs with an industry. "We now have one more major insurance program in the company, which demonstrates our maturity and strength in the affinity market," Saab adds.
To make the business viable and offer consumers of Samsung products a positive experience, SURA Seguros has made a series of investments ranging from integration with the partner system, differentiated commercial conditions, to the implementation of an aftermarket model with structure dedicated to the day-to-day management and service to Samsung customers.
Seguros SURA has been investing significantly in this business model to ensure quality delivery to partners and customers. In addition to its specialization in affinity insurance, sales model through partnerships, and expertise in theft and theft products for mobile phones and other portable devices, SURA also guarantees the process of support and management of the program to ensure the best performance of business and deliver even more value to its business partners and customers.
"We have strengthened our operations, added value in our relationship with our business partners, and improved our solutions considering the needs of the consumer, both individuals and companies. We can say that our solutions meet the needs of our customers in a complete and customized way, with competitive cost and differentiated services, which puts us ahead in this segment in the insurance market, and the partnership with a company as solid as Samsung reinforces that we're in the way, "says Saab.