Acquisitions watch: Avanade-eConnex, Adobe-Auditude, Yahoo-interclick

- Monday, November 7, 2011

Acquisitions watch: Avanade-eConnex, Adobe-Auditude, Yahoo-interclick

Avanade, a business technology solutions and managed services provider, has signed a definitive agreement to acquire eConnex, a Microsoft Dynamics CRM consulting services provider, the companies said in a statement.

The terms of the transaction were not disclosed.

EConnex focuses in industries such as healthcare, industrial equipment and hospitality.

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EConnex was founded in 1996 and has quickly grown to become a leader in Microsoft Dynamics CRM, achieving Microsoft Gold Partner status in 2006. The company operates in Germany and Europe.

Avanade is a joint venture between Accenture and Microsoft, serving 24 countries worldwide and employing more than 10,000 professionals. In Latin America, the company has an office in Brazil.

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US software provider Adobe (Nasdaq: ADBE) has acquired Auditude, a US video ad management and monetization technologies provider for publishers and media companies, the former said in a statement.

Financial terms of the acquisition were not disclosed.

Through the acquisition of Auditude, Adobe is now able to provide an end-to-end video offering, seamlessly connecting authoring, publishing, monetization and optimization, with the goal of helping customers build long-term businesses through the delivery of video content across all IP-enabled devices.

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California-based Yahoo (Nasdaq: YHOO) has reached a definitive agreement to acquire New York-based digital media firm interclick (Nasdaq: ICLK), the companies said in a statement.

Under the terms of the agreement, Yahoo will commence an all cash tender offer for all outstanding shares of interclick's common stock at US$9.00 per share. The transaction has an estimated total equity value close to US$270mn.

The transaction, unanimously approved by the interclick board of directors, is expected to close by early 2012, subject to customary terms and conditions. The agreement also provides for a merger to be completed following the tender offer.