Acquisitions watch: Avanade-eConnex, Adobe-Auditude, Yahoo-interclick

Avanade, a business technology solutions and managed services provider, has signed a definitive agreement to acquire eConnex, a Microsoft Dynamics CRM consulting services provider, the companies said in a statement. The terms of the transaction were not disclosed. EConnex focuses in industries such as healthcare, industrial equipment and hospitality. EConnex was founded in 1996 and has quickly grown to become a leader in Microsoft Dynamics CRM, achieving Microsoft Gold Partner status in 2006. The company operates in Germany and Europe. Avanade is a joint venture between Accenture and Microsoft, serving 24 countries worldwide and employing more than 10,000 professionals. In Latin America, the company has an office in Brazil. *** US software provider Adobe (Nasdaq: ADBE) has acquired Auditude, a US video ad management and monetization technologies provider for publishers and media companies, the former said in a statement. Financial terms of the acquisition were not disclosed. Through the acquisition of Auditude, Adobe is now able to provide an end-to-end video offering, seamlessly connecting authoring, publishing, monetization and optimization, with the goal of helping customers build long-term businesses through the delivery of video content across all IP-enabled devices. *** California-based Yahoo (Nasdaq: YHOO) has reached a definitive agreement to acquire New York-based digital media firm interclick (Nasdaq: ICLK), the companies said in a statement. Under the terms of the agreement, Yahoo will commence an all cash tender offer for all outstanding shares of interclick's common stock at US$9.00 per share. The transaction has an estimated total equity value close to US$270mn. The transaction, unanimously approved by the interclick board of directors, is expected to close by early 2012, subject to customary terms and conditions. The agreement also provides for a merger to be completed following the tender offer.