Acquisitions watch: Veratis-F-LINO, Microsoft-VideoSurf, eBay-Hunch

- Thursday, November 24, 2011

Acquisitions watch: Veratis-F-LINO, Microsoft-VideoSurf, eBay-Hunch

Brazilian IT solutions and services provider Veratis has acquired local SAP ERP services provider F-LINO for an undisclosed amount, the former said in a statement.

With the acquisition, Veratis creates a new business unit specialized in SAP ERP Central Component (ECC) and establishes its first subsidiary outside São Paulo, located in the city of Valinhos.

According to Veratis' executive director Eduardo Macito, F-LINO complements the company's human capital management and business analytics offers, and strengthens Veratis' presence in the SAP market. In addition, the acquisition allows Veratis to enter new markets.

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The companies have already started the integration process.

F-LINO provides SAP ERP application services such as consulting, upgrades and development of complementary solutions.

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Microsoft (Nasdaq: MSFT) has acquired California-based video discovery technology company VideoSurf, the former said in a statement without disclosing the value of the deal.

Founded in 2006, VideoSurf offers content analytics technology that Microsoft will eventually integrate across its entertainment platform to augment the Xbox 360 ecosystem, and evolve search and discovery of entertainment content on Xbox Live.

"This holiday we will launch voice search across our entertainment partners on Xbox Live. Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results," said Alex Garden, director of Xbox Live for the interactive entertainment business at Microsoft.

In the coming months, Microsoft will bring nearly 40 global TV and entertainment providers to Xbox Live, including Televisa in Mexico.

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Global ecommerce and online payments provider eBay (Nasdaq: EBAY) has acquired online platform Hunch, the former said in a statement without disclosing the financial details of the deal.

Launched in 2009, Hunch delivers customized recommendations to its users based on their individual tastes.

Hunch's patented prediction technology uses signals from around the web to map members with their predicted affinity for products, services, other people, or websites, and customizes recommended topics for them.

The acquisition is expected to help eBay expand merchandising and improve the shopping and selling experience for eBay customers.