Adobe seeing growth in education, corporate segments for Acrobat

Monday, November 21, 2011

US application software company Adobe Systems (Nasdaq: ADBE) is seeing the highest growth for its solutions in Mexico in the education and corporate segments for archiving and compliance issues, Adobe's Mexico country manager Mauricio González told BNamericas.

González said that the release of version 10 of Adobe's Acrobat software had helped improve the positioning of the company with segments such as education.

"We've been able to position Acrobat in the education segment where it can be used for generating educational material for students. For collaboration and generating content, Acrobat is an ideal tool. Education is not a new area but this is a new focus for us," González said.

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As Adobe products such as PDF files have become global standards and been recognized with ISO certification, familiarity with those tools has become essential for graduate students, particularly of graphic design, entering the labor market, according to the executive.

Standard formats have become a requisite for corporations in meeting compliance issues given that they are more precise. This is across the board and spilled over into advertising, marketing and even human resources. And governments have been increasingly adopting PDF/A for archiving.

"Government regulations require certain files to be kept for several years. And as PDF is a standard that allows governments to have a single format that is trustworthy and durable," said González, who added that Latin America has been growing at double digits for Adobe and above the company average.

Adobe posted US$1.01bn in 3Q11 revenue compared to US$990mn in the same period a year ago.

The company slashed its earnings guidance for the upcoming quarter to account for a restructuring charge of US$73mn-78mn it expects to book, mainly for severance payments.

Last week, Adobe said that it is laying off 750 workers, or 7% of its workforce, as it moves to focus on products that help people create digital content and then market it on multiple devices and platforms.