Amadeus calls for travel industry to invest 50-60% of expenditures in IT

Monday, February 14, 2011

Brazilian travel agencies and airlines ought to invest 50-60% of their expenditures in technology to remain competitive ahead of the 2014 World Cup and 2016 Summer Olympics, the Brazil country director for Spanish airline reservation platform Amadeus, Mario Ponticelli, told BNamericas.

Global airline companies in particular already have strong online presence, so local players will have to step up their e-visibility, according to Ponticelli.

"IT investments are needed across the tourism spectrum" to prepare for the World Cup and the Olympics, he said. "But [the airline and travel agent] industries are especially fundamental parts of the events."

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As cities from various regions prepare to host World Cup games, Ponticelli added, tourism-related IT needs are high across the nation, and not significantly stronger in one state or another.

Given the impending influx of visitors to Brazil, Ponticelli expects the country to have a strong showing in Amadeus' recently launched "More brilliant, bigger and better" competition. The global contest, which runs until May 18, aims to transform the tourism sector and travelers' experiences through technological innovation. A 20,000-euro (US$27,000) grand prize will be awarded to the top entry, which Amadeus pledges to put into practice.

"I am certain that Brazil will put forward solutions to meet the most urgent needs of our market," he said. "I'm confident the winner will come from Brazil."