Amazon reportedly planning Latin American expansion

Monday, November 28, 2011

US e-commerce giant Amazon is expected to launch operations in Latin America by 2013, the company's director of Kindle Content, Pedro Huerta, was quoted as saying by regional press.

Though not yet officially confirmed by the company, Amazon's arrival in Latin America would initially reach Argentina, Brazil and Chile.

Huerta did not provide further details regarding the company's offer in Latin America. In the US, Amazon offers books, music CDs, DVDs, software, and consumer electronics, among other things.

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Amazon's first foray in the Spanish-speaking market outside the US was Spain, with the launch of an online store a few months ago.

The company was reported in September as having plans to land in Brazil, with the launch of cloud computing and hosting services. According to press reports, Amazon is looking to bring its Amazon Web Services (AWS) division to Brazil's cloud market, competing with major players in the local segment such as Locaweb, Tesla, UOL and Alog.