Miami-based Aranda Software, which has operations solely in Latin America, expects overall revenues to jump 45% this year, powered by help desk investments and further expansion into Mexico and Brazil, company president Alberto Lederman told BNamericas.
Aranda is putting its money where its mouth is, as the firm is projecting a 100% surge in sales personnel and also a 50% increase in presales and support in order to drive help desk activity.
Lederman said help desk sales surged 85% last year. Existing help desk clients include the Latin American division of tire manufacturer Bridgestone, Chilean healthcare organization MegaSalud, Brazilian holding Grupo EBX and the Peruvian division of Chilean retailer Ripley.
Aranda is also shifting resources around geographically.
"In Brazil, we already have double the personnel that we had in that country last year, and we continue to recruit," he said. "In Mexico, we haven't doubled, but we are in the process of hiring."
Aside from help desk, the firm will push other solutions such as asset management and network management in both countries.
Top 2011 plans also include rolling out a new network management offering, and offering mobile versions of existing solutions. On the other hand, Aranda is still shying away from SaaS, Lederman said.
"We have some clients in this model, but in Latin America we still don't see... significant acceptance by clients at this time."
The Latin American firm continues to go blow for blow with competitors such as CA Technologies (NYSE: CA) and HP (NYSE: HPQ). With regards to US software company LANDesk, Lederman said that "except for Mexico, we don't see them in the region."
Aranda posted 36% growth last year, notching significant advances in Brazil, Colombia, Peru and Argentina, according to the executive.
Aranda's offering includes IT support, asset management, infrastructure management and security management. The company has offices in Argentina, Brazil, Chile, Colombia, Guatemala, Mexico, Peru, Venezuela and the US.