AVG to expand partner network in Latin America

Monday, September 12, 2011

Czech IT security company AVG is expanding its partner network in Latin America to support fast customer growth in the region, AVG VP of international sales Peter Baxter told BNamericas.

"We'll soon be appointing more partners throughout the region. We'll probably have an announcement in the next two or three weeks regarding Argentina and Mexico," Baxter said. "Chile is a stage two, so that means we'll probably have a partner there by very early next year."

In the region, AVG operates primarily through the web and resellers, with a Brazil partner, Winco, offering localized support in Portuguese and exclusively selling AVG products focused on the SME market.

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AVG focuses on "finding the right partner, even of it takes time to do that," Baxter said, as opposed to signing a lot of distributors and waiting for the strongest to survive.

In Latin America, the company also has a virus lab in Brazil that feeds distinct samples to tailored security services, but there are currently no plans to set up another lab in the region.

"Wherever we go with our threat lab will depend on whether we start seeing things a little bit busier.... We'll see if we need to have [new] local labs, but it will happen [eventually]," Baxter said.


AVG has launched the latest edition of its internet security software, adding new protection technologies, computer performance enhancements and content download acceleration, company CEO JR Smith said during the launch ceremony.

AVG Internet Security 2012 is being offered under the company's traditional model, which includes a free version of the software. "We believe everyone, regardless of their budget, should have protection," Baxter said.

The solution includes an accelerator that optimizes file and video downloads on selected sites to minimize waiting time, which for emerging markets with more limited bandwidth like Latin America "could be a significant improvement," AVG ambassador of free products Tony Anscombe told BNamericas.

The 2012 edition also includes a feature called AVG Advisor, which monitors the computer for problems and provides users with available remedies and optimization possibilities.

AVG has 98mn active customers worldwide. The company does not disclose a regional breakdown, but Baxter said customers in Latin America are outpacing some regions. "It's a very strong region... and it's getting stronger and stronger," he added.

In terms of user numbers, Brazil and Mexico stand out in the region.