BB to employ social media in push to focus on university students, youth

- Monday, May 30, 2011

BB to employ social media in push to focus on university students, youth

Brazil's largest bank, federally controlled Banco do Brasil (BB), will increase its focus on capturing clients among university students and young people, a move that will include a new website for the segment allowing clients to communicate via Facebook and Twitter, as well as upload and share photos and videos.

This segment is worth 31bn reais (US$19.3bn) annually, the bank said in a press release.

BB began to serve the segment in 1995 and now has 1.2mn university students with bank accounts, and 870,000 of these use BB's credit and debit cards.

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