Bematech sees economic headwinds hitting commercial automation

Tuesday, November 22, 2011

The international economic downturn has been harming the commercial automation segment in Brazil's IT market and the trend is expected to continue or even take a turn for the worse in the coming year, Brazilian IT solutions firm Bematech's hardware director Eros Jantsch told BNamericas.

"Our business this year is still within expectations, but the crisis has been hitting the Brazilian market of commercial automation, our main focus area," Jantsch said without providing hard figures.

So far this year, Bematech's highlights have been increased software sales and the expansion of the hardware portfolio, he added.

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Bematech is closely following market movements and the strategy for 2012 will be based upon the corporate market and on business with large companies, Jantsch said.

Following a period of acquisitions and partnerships, such as the newly announced agreement with IT products distributor Network1, new acquisitions are not in Bematech's plans, "although we are always watching the market," he said. Bematech will now focus on strengthening current operations, Jantsch added.

Regarding the Network1 agreement, for example, the executive underlined that Bemantech will now be able to reach new regions of the country and add new clients to its base. "With this partnership, we will be able to better serve markets where we weren't before, like the center-west region of the country."

In Janstch's opinion, the agreement will also enable Bematech to focus on its other products and to add value to the distribution process - once Network1 offers additional services to manufacturers and resellers.

Also, as part of that agreement, Network1 announced the creation of a unit exclusively dedicated to commercial automation, which according to Janstsch fits perfectly into Bematech's business strategy of focusing on that segment.