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Google continues to dominate the Brazilian search engine market, a key driver of e-commerce in the country, but Bing grew rapidly from November 2010 through January 2011, consultancy Serasa Experian's marketing services director, Juliano Marcílio, told BNamericas.
Search engines in Brazil drive 45% of traffic to e-commerce sites.
Google's Brazil, US and Portugal sites combined for 95.2% of all searches realized by Brazilians from November to January, according to Serasa's internet habits tracking service, Hitwire. Bing is the next biggest player in Brazil with 3.67%, compared with 2.32% at the close of the year-prior period, with the bulk of the increase coming in recent weeks. In the US market, comparatively, Bing has a 13% share, Marcílio added.
Bing and Universo Online (UOL) recorded the highest success rates, based on the number of users who followed searches by clicking on links, according to the study.
In the social network realm, Orkut maintained a majority share but watched its cut drop from 62.6% for the week ending February 20, 2010, to 53.1% for the week ending February 19 this year. YouTube registered an 18.9% slice, up from 17% in February 2010, with Facebook getting 9.8%, compared with 2.2% last year.
Serasa monitors the internet behavior of 500,000 Brazilians to compile its weekly reports. The company tracks 25mn users in 10 countries worldwide.