Brazil a key market for Oracle's business strategy, Fusion applications - president

Wednesday, December 7, 2011

Brazil is one of the most important global markets for Oracle (Nasdaq: ORCL), and is where the company intends to increasingly concentrate and centralize its Latin American expansion, company president Mark Hurd declared in the opening keynote of the regional Oracle Open World conference, in São Paulo.

"The Brazilian market is a great opportunity for Oracle. We want to grow in Brazil and Latin America, and we will invest hard there to achieve that," he said.

Hurd also pinned cloud computing and the big data segment, as well as integration of databases and hardware, as Oracle's main global business strategies.

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As a reflection of that growing importance, the company has also identified Brazil as a key market for its Fusion application portfolio, Oracle Brazil presales director Jorge Toledo told journalists during a roundtable discussion.

According to Toledo, besides updating some modules and adding new capabilities to the portfolio, Oracle has for the first time launched a version of its Fusion finance solutions already adapted to provide accounting results under Brazil's complex tax system.

"Also, some modules weren't available during the Fusion launch in San Francisco [California, during the main Oracle Open World event, which took place in October] and are now being released."

Oracle upgrades the Fusion platform every three months, the executive said.