Brazil to have fourth largest e-commerce market by 2015 - study

Thursday, December 29, 2011

Brazil's e-commerce market is set to become one of the top four worldwide by 2015, according to a study just released by, a translation and localization service for text, software and websites.

The study is based upon Translate's T-Index 2015 Projection, which determines the online market share of countries by combining internet population and estimated GDP per capita. The higher the T-Index, the higher the online sales potential in a country.

Taking into consideration estimates that internet penetration will rise exponentially over the next few years, as well as the country's GDP, T-Index forecast 43.3% growth in Brazil's online market share, taking fourth place from Germany, which is set to drop 16.3%.

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Such predicted expansion is behind only that of China, expected to expand its worldwide e-commerce share by 63.4%.

In this light, according to the study, by 2015 Brazil will account for 4.3% of the global market. Currently, the country accounts for 3.0% of the market and is in seventh on the ranking, after the US, China, Japan, Germany, the UK and France - which together currently account for more than 50% of worldwide sales potential.

According to the T-Index projections for 2015, China, with a projected market share of 18.8% compared to 11.5% in 2011, will overtake the US. In turn, the US will see its online sales potential drop from 24.4% in 2011 to 16.8% by 2015.

Japan is set remain third overall despite a market share drop of 25.7% compared to 2011. Russia will move up two places to finish sixth, with a 27.5% increase. France, in turn, is expected to drop one position following a 2.9% decrease.

Following the projections, UK will fall from fifth to eighth place, with a market share drop of 27.0% by 2015. South Korea's ranking will remain unaffected, despite a 12% negative change in its index by 2015, the study said.

Closing the ranking, Mexico will break into the top 10 to replace Italy, which will decrease 43.4% by 2015.