Bucking global tendency, Ci&T seeks to boost business in developed markets

Wednesday, December 28, 2011

Brazilian outsourcing and software product engineering company Ci&T plans to reinforce its physical presence in developed markets, going in the opposite direction of multinational IT companies, Ci&T technology director Aminadab Nunes told BNamericas.

"What we're doing is different from other companies - quite the opposite - because the classic movement in the IT market usually is toward regions with lower costs and booming economies," the executive said. "But our main concern is to compete in the most competitive and mature markets on the planet."

The company's global delivery strategy, recently unveiled, is part of that move. Ci&T intends to have one-third of its professionals working abroad in four years.

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"As our main clients are in those markets, we chose to locate high performance teams near them," Nunes said. He added that it is "vital" to have personnel familiar with the language and cultural aspects of and in time zones compatible with Ci&T's most important IT markets - US, Asia-Pacific (mainly Japan) and, to some extent, Europe, where the company recently started more direct operations.

But its focus on developed markets does not mean that the company is turning away from emerging ones. "We already have a delivery base in China, a market which we strongly intend to explore," Nunes said.

Regarding Latin America, Brazil and Argentina are hot spots for Ci&T. In Brazil, the company has development centers in Campinas and Belo Horizonte, and intends to open new offices countrywide. And in Argentina, Ci&T has just launched a nearshore delivery center, with plans to have at least 100 employees by end-2012, and 1,000 within the next five years.

Digital marketing and mobile solutions are Ci&T's main business verticals, the executive said.

According to Nunes, Ci&T will end the year with 135mn reais (US$72mn) in revenues, 35% of which will come from exports, mainly to North America.