C3 Tech expects 50% growth with strong computer market in 2011

Monday, January 17, 2011

Brazilian hardware manufacturer Coletek's subsidiary C3 Tech grew its revenues 68% last year and expects to grow 50% in 2011, marketing director Charles Blagitz told BNamericas without providing exact figures.

Blagitz attributed C3 Tech's success to practical development coupled with rapid growth in the domestic computer industry.

Based on research from institutions such as the Getulio Vargas Foundation (FGV), C3 Tech expects the number of computers sold to expand 25-30% in 2011. As such, Blagitz said, C3 Tech anticipates consumers will continue buying more gadgets as well, such as the company's newly launched Tablet TB-08F, a mouse pad with tablet-like functionality for illustration and design. Other products include digital TV adapters, wireless routers and keyboards.

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"We launch products that we think will have high levels of usability, low prices and easy learning curves," he said.

After launching sales operations for its products in Europe and Africa last year, C3 Tech is seeking distribution partners across Latin America to expand regionally, particularly in Chile, Argentina and Venezuela.

C3 Tech focuses mostly on small office and home office clients - with emphasis on gamers, illustrators and designers - but also targets the corporate market. Its parent company, Coletek, started in 2003 and has some 400 employees in Brazil.