CDC Software partnering in northeast to boost CRM, EFM markets

- Wednesday, August 24, 2011

CDC Software partnering in northeast to boost CRM, EFM markets

The Brazilian division of international firm CDC Software (Nasdaq: CDCS) is partnering with new IT companies in the country's northeast to enhance its local customer relationship management (CRM) and enterprise feedback management (EFM) software markets, the company said in a statement.

The latest partnership was signed with IT solutions provider Fluxus Automação, which develops software solutions tailored to human resources management.

"We were encouraged by the possibility of bringing to northeastern companies CRM and EFM software used by major global insurers, banks, and public and private customer service companies," Fluxus Automação director Edson Amaro said.

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Looking for partners outside of the southeast region is part of CDC Software's expansion strategy in Brazil, which includes targeted markets and geographic partnerships aiming at verticals such as health, finance and telecoms.

According to CDC, the northeast approach in particular is vital because the region is a traditional production and services pole and has a market full of "peculiarities" that requires a local partner.

The partnership adds to previous ones signed with IN3 and Campo de Negócios as local representatives in the southeast.

With more than 25 years of global operations, CDC Software solutions include enterprise resource planning, manufacturing operations management, enterprise manufacturing intelligence, supply chain management, human capital management, customer relationship management and business intelligence.