Brazilian industrial sector association CNI has partnered with Google's (Nasdaq: GOOG) Conecte Seu Negócio program to encourage small-scale entrepreneurs to take advantage of the internet's benefits to sell their products and services, state news agency Agência Brasil reported.
The partnership is expected to have a direct benefit for micro and small entrepreneurs, which represent 97% of the 600,000 companies registered in total.
According to project coordinator Uirá Menezes, small entrepreneurs are still resisting doing business online. After the first contract, the idea is that they keep doing business on the network.
"The vast majority of entrepreneurs haven't realized the benefits internet can offer for business. We want to be the channel for that initial step," Menezes added.
Though its Clube Indústria de Benefícios, a business portal for the industrial sector, CNI has been offering since May a space to gather a large number of buyers to reduce prices from suppliers.