Colombia could become Citrix's base for growth in Andean region

- Tuesday, February 15, 2011

Colombia could become Citrix's base for growth in Andean region

Colombia has what it takes to be the base for growth in the Andean region for US enterprise access solutions provider Citrix Systems (Nasdaq: CTXS), Colombian newspaper La República quoted Citrix's Latin America and Caribbean VP, Fernando Campo, as saying.

Campo said growing operations in Colombia has become part of Citrix's strategy for penetrating new markets in the Andean region, such as Peru, Venezuela and Ecuador.

Additionally, Campo said Colombia could become Citrix's Andean center of operations in the coming years to help maintain the company's growth in the region. Citrix currently uses resellers in Andean countries, but Campo said the plan is for the company to grow in these markets by offering sales and post-sales services.

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A major factor pushing Colombia as an operations center is growth and demand of virtualization and cloud computing services in the country. Also, Campo said the country has maintained constant economic growth in recent years, with its business environment seeing significant growth as well. The availability of trained personnel with technological specialties has also been one of Colombia's main advantages, according to Campo.

In Latin America, Citrix has offices in São Paulo, Mexico City, Buenos Aires and Santiago, Chile, and in 2010 it opened an office in Bogota, Colombia.