Computer sales grow 23.5% to 13.7mn in 2010

Monday, February 21, 2011

Brazil ranked fourth globally in 2010 PC sales, having moved 13.7mn units - 23.5% more than in 2009 - according to a study by IT consultancy IDC's Brazilian unit.

Only the US, China and Japan witnessed more computer purchases last year. In Brazil, desktops accounted for a 55% share of all buys, with notebooks filling in the remaining 45%.

The sale of an estimated 100,000 tablets in 2010 was not included in IDC's computer industry total. The consultancy expects the recently introduced devices will impact netbook producers in 2011.

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In the 4Q10 alone, the retail and corporate markets purchased 3.6mn PCs, year-over-year growth of 15% from 4Q09, but a drop from 3Q10.

The fourth quarter of 2010 "revealed a scenario different from what we have seen in the past, when more computers were sold due to Christmas," said IDC research director Luciano Crippa.