Desca highlights synergies in Medidata deal

- Monday, April 18, 2011

Desca highlights synergies in Medidata deal

Latin American telecoms and networking solutions provider Desca will reap operative, commercial and strategic synergies in its integration with Brazilian systems and data network integrator Medidata, Desca technology and business development director Fernando Rodríguez told BNamericas.

In an asset exchange deal announced in July last year, Desca's parent, US ICT holding company eLandia, agreed to turn over 85% of the company (80% on a fully diluted basis) to Spanish telecom solutions provider Amper in turn for 79.7% of Amper's Brazilian subsidiary Medidata.

"There will be synergies in terms of solutions portfolio, access to the combined talent pool to take on the most demanding IT integration projects, integration of the back office... taking advantage of significant investments in infrastructure, systems and processes made by both companies to speed up our response time and customer support; integration of a select group to attend multinational accounts with resources in Madrid, Miami, Mexico and Brazil; joint development and investment in business practices and solutions regarding security and education services," Rodríguez said without putting a dollar figure to the synergies.

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With a combined presence in 32 offices throughout 17 Latin American countries, Desca and Medidata will continue investing in developing existing partnerships with companies the likes of Acme Packets, Aspect, Cisco, EMC, Microsoft, NetApp, Nice Systems, Ciena, PeerApp, Panduit and VMware.

"Historically, Desca and Medidata have invested significantly in obtaining the highest levels of certification and accreditation with each one of these manufacturers, and we will continue to do so into the future," the executive said.

And with the tie-in with Amper, which specializes in video and video surveillance, security solutions have now been added to the portfolio, he noted, with which the focus will be on municipalities, ports and airports, refineries, mining companies, state security organisms, municipalities, electric firms and industrial complexes.

Rodríguez also highlighted video as a growing market trend "from the telecoms operators that are still trying to figure out how to manage, and more importantly, how to monetize the tsunami of traffic associated with the generation and consumption of content and video; to the corporate use of video, not just to leverage individual and group productivity but also to redesign their relationship with clients, optimize operational costs and obtain competitive advantages. All the way to the end-consumer in the home, who wants immediate and flexible access to video - everywhere, all the time and on any device."