E-commerce sales seen reaching US$900mn this year

Friday, August 26, 2011

Colombia's growing economy and increased levels of connectivity have boosted e-commerce sales in the country, which are expected to reach US$900mn this year, local paper La República reported.

The country currently accounts for 2% of e-commerce in Latin America overall, but growth rates are among the highest in the region, Marcos Pueyrredon, president of Latin American e-commerce institute ILCE, was quoted as saying.

According to ILCE figures, e-commerce in Latin America is expected to maintain a 30% growth rate through 2015, while Colombia could reach even higher rates.

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E-commerce growth in the country is mainly due to investments by retail and services companies aiming to improve customer experience.

The country's digital inclusion program, Vive Digital, has also contributed to increasing Colombia's connectivity, with 3.6mn internet connections currently and the goal to reach 8.8mn in the next four years.