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California-based application development and database tools software provider Embarcadero Technologies has selected E doBrasilTecnologia as its new representative in Brazil, the former said in a statement.
The local firm will operate under the name Embarcadero do Brasil and will be the company's sole representative in the country, selling only software tools from the US firm.
José Eugenio Braga, former sales and marketing director at software company Borland Latin America, has been appointed as general manager and president for Embarcadero do Brasil.
Given the quality and knowledge base of the local community of developers, the company is betting on Brazil to release new content and systems in Portuguese.
Currently, more than 3mn developers in 80 countries use the company's tools.
Besides its headquarters in San Francisco, Embarcadero has offices throughout the world, including countries like Canada, France, Germany, Russia, England, Australia, China, India, Japan and Singapore.