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Moving further into the big data segment, HP (NYSE: HPQ) has presented its first tailored storage platform after its acquisitions of UK analytics vendor Autonomy and database and analytics firm Vertica.
HP Autonomy intelligent data operating layer (IDOL) 10 is an architecture that aims to help organizations process 100% of enterprise information in real time.
HP bought Autonomy in August for US$10bn - said to be one of the biggest acquisitions in the information management sector to date and the last purchase under then-CEO Leo Apotheker, replaced by HP board member and former eBay CEO Meg Whitman.
In February, HP acquired database and analytics provider Vertica, also as part of its strategy of focusing business on the big data segment.
According to HP global sales VP Jan Zadak, speaking during the HP Discover 2011 conference in Vienna, the company's big data solutions manage not only the data stored in servers and databases (structured), but also info generated from social media, messaging and videophones (unstructured). HP likes to call the latter "human information."
"This is the human information era. Information is exploding nowadays, and more than ever we need to be able to handle 100% of all the information generated inside a company, including the 85% of unstructured [info]," Zadak said.
The company's big data portfolio comprises five solution sets: HP Big Data Solutions, HP Social Media Solutions, HP Risk Management Solutions, HP Cloud Solutions and HP Mobility Solutions.
"Our solutions intend to provide converged infrastructure [consolidated datacenters], applications transformation, enterprise security, information optimization and hybrid delivery [cloud portfolio]," Zadak said.
The solutions portfolio is now available, including in Latin America, according to HP storage senior VP David Scott.