First Cyber Monday crashes online stores

- Monday, November 28, 2011

First Cyber Monday crashes online stores

Santiago chamber of commerce CCS's Cyber Monday Chile campaign has led to the collapse of the country's main e-commerce portals associated with the initiative, and only a few hours after its launch, local press reported.

At midnight, when special offers were just starting, eager consumers caused the collapse of almost all sites - including CyberMonday.cl - with more than 46,000 visits a second.

Though many clients could to access the portals, some were unable to close transactions, according to press.

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But companies were reportedly taking the measures to restore their websites and continue with the campaign during the rest of the day.

In that light, local consumer protection agency Sernac said it will notify the companies associated with Cyber Monday Chile that they must comply with the offers promised.

The agency will require companies to report whether the purchasing conditions and amount of stock available were published, if they received complaints, and how they intend to compensate those clients.

"The event has promised significant online discounts for 24 hours; however, some consumers have already complained through social networks about websites crashing, or that the 'offers' are not [so special]," Sernac said on its website.

The chamber of commerce, together with its e-commerce committee, jointly launched the 24-hour campaign, led by Bazuca, Falabella, LAN, Paris, Ripley, Sodimac and Sony.

Cyber Monday is a term created by companies to boost online sales. It originally refers to the Monday immediately following Black Friday - the Friday following Thanksgiving Day in the US.

"The objective of this initiative is to promote the advantages of the internet as a shopping channel," the CCS said in a statement. "It is expected that Cyber Monday Chile will contributes to further accelerating the development of e-commerce in the country."

According to the chamber, the event will be held once a year.