Frávega presents plan to produce 100,000 tablets in Tierra del Fuego

Wednesday, February 23, 2011

Argentine retailer Frávega has submitted a proposal to the industry ministry to manufacture 100,000 tablets in its southernmost province, Tierra del Fuego, according to local media outlet Canal AR.

Frávega's proposal also includes producing laptops and netbooks, with an expected start date of the second half of this year. Regarding the laptops, Frávega plans to make them for its brand Admiral and, possibly, a recognized international brand, a deal which the retailer said it is currently negotiating.

The company estimates it will sell 250,000-300,000 tablets - including its own brand and those of other manufacturers such as Apple - this year alone.

Start your 15 day free trial now!


Already a subscriber? Please, login

Since 2006, Frávega has invested 75mn pesos (currently US$18.2mn) in Río Grande, in Tierra del Fuego, where it makes products such as LCD televisions for Samsung, Sony and recently Philips. The company also produces DVD players, air conditioners for Samsung and Electrolux, and microwaves in the city.

Frávega is the latest company looking to manufacture electronic devices in Tierra del Fuego after industry minister Débora Giorgi established a decree in January that further opened up and extended a promotional scheme to grow the electronics industry in the province. In January, household goods retailer Garbarino also announced a plan to assemble 100,000 tablets in the province.