Google looks to increase clients by up to 40%

Thursday, April 28, 2011

Google (Nasdaq: GOOG) is aiming to rack up 7,000 new clients in Chile this year, Google Chile's new general manager, Eduardo Pooley, announced at a press conference.

The new clients would represent a 40% increase from the current base. So far, the company has registered 5,000 active clients who during the last three months have used Google's advertising programs. Advertising is 97% of the company's business, executives previously told BNamericas.

The expected growth is part of Google's Latin American expansion plan, which also calls for the number of employees to double in the region, to 1,000.

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"Last year we doubled our sales in the region, with Brazil, Argentina and Mexico as our biggest markets, followed by Colombia, Peru and Chile," added Pooley.

According to the executive, Chile is one of the leading countries in the region, with local companies having a strong, established and growing marketing position.

"In Chile, eight out of 10 buyers will search Google before buying a product," he said.

Although Chile is a growing market, currently only 4% of companies' marketing campaigns goes to internet. "We aim to increase this to 8% this year," noted Daniel Gertsacov, Google's general manager for Latin America and the Caribbean.