Google to expand to Central America, Caribbean from Colombia, says exec

Tuesday, August 9, 2011

Google (Nasdaq: GOOG) will launch operations in Central America and the Caribbean from its office in Colombia, Google Chile's general manager, Eduardo Pooley, told BNamericas.

According to Pooley, Google is working to offer its services in the Caribbean and Central America "but from Colombia, because there are way too many countries and they are not big enough" for setting up an office. As such, Google is implementing and hiring people to do training courses to work with the main advertising companies from the regions.

Currently, Google offers its online advertising services to "most countries in the region. For example, Peru covers Ecuador, Argentina covers Uruguay, Colombia covers Venezuela, and so on," said Pooley, adding the company offers its products regardless of there being a physical office.

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"Last year we had more than 3,000 active companies advertising in Google from Chile, but we didn't have an office there," he said. According to the executive, all that is needed is a credit card to open an account and then the creation of advertisements.

Opening offices, Pooley said, is linked to commercial support needs, in terms of development and client training.

The company opened an office in Peru last year, adding to existing offices in Brazil, Mexico, Argentina and Chile.

Google has two principal types of clients - SMEs that have an account with the company's main advertising product, AdWords, and then large companies that advertise their websites with AdSense.