Grupo Cesa looks to expand to the Caribbean by 2013

Friday, July 15, 2011

Costa Rican IT systems integrator Grupo Cesa is planning to expand its business to the Caribbean by 2013 to provide for the telecommunications sector, the company's deputy managing director Martin Miller told BNamericas.

In this case, said Miller, the expansion will not be a direct investment - as was done for Cesa's entry to Mexico, Ecuador and Guatemala - but in partnership with a local enterprise.

"We have contacted a local company and we are in negotiations, so I can't give you the name. But the idea is to work in partnership because the [Caribbean] market is very different from the rest of the region. They tend to look more to British companies, so there's also the language barrier," said Miller.

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In 2005 the company launched operations in Guatemala, followed by Ecuador in 2008 and the latest, Mexico, this year.

"We normally have at least one year from the moment we start operating [in one country] before we even start thinking about others. We like to first stabilize and get to know the market better and also to let the market get to know us," he added.

In Ecuador, the company's main vertical is the health sector with a "big contract" with the ministry of health, but also other business. In Mexico, Cesa is working in the telecom sector "with two of the main telecommunication providers" and expects to see a return on investment in one year.

The company is also looking into expand to Colombia, said Miller.

Cesa represents IT multinationals such as Oracle (Nasdaq: ORCL), 3Com (Nasdaq: COMMS), VMware, Hitachi, Lenovo, Symantec (Nasdaq: SYMC) and Dell (Nasdaq: DELL).