ICT market seen as most mature among BRIC countries

Monday, October 17, 2011

Brazil's ICT market is considered the most mature among the so-called BRIC countries - Brazil, Russia, India and China - consultancy IDC's IT infrastructure market analyst Alexandre Vargas told BNamericas.

In ICT terms, IDC considers a country "mature" when it acquires more software than hardware. And Brazil is the only country among the BRIC nations currently falling into that category, the analyst said. "Despite some deficiencies, the country is at another level when compared to its BRIC counterparts."

Each country has its own economic particularities that can affect the ICT segment, Vargas added. For instance, while China has a rising consumer market, India is strong as an offshore provider for US IT companies, and Russia still relies heavily on the oil segment. Brazil's internal consumer market is seen as more heated and mature.

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But that market maturity does not mean the country is without problems. According to Vargas, Brazil's complicated legal framework, high taxes, logistics bottlenecks and lack of proper infrastructure are holding back further investments.

"The government is investing heavily in ICT; the numbers and recent initiatives prove that," he said. "But it's necessary to do more than that. Investments could be sped up those if those [aforementioned] problems were addressed."

IDC is even considering carrying out a study to look at these deficiencies and their impact on ICT segment development, Vargas added.


According to recent IDC numbers, Brazil is the eighth largest IT market in the world, with growth forecast at 13% for this year, moving U$42bn in revenues.

Globally, the IT segment will generate some U$1tn this year, says IDC, up 7.5% from 2010. As regards other BRIC countries, China is expected to grow 21%, Russia 20% and India 11% in 2011.


An important trend highlighted by a recent IDC study is what it dubs the "third technological wave," which is mobility. IDC predicts that Brazil, for example, will be selling more mobile handsets than fixed by 2015.

The data also shows that by 2020, the world will have 25bn "intelligent systems," which will facilitate the daily life of people in different aspects - at home, at work, in the gym or in the car, among other areas.

Mobility is also driving the cloud computing phenomena. According to IDC, 74% of companies already provide their employees with some level of mobile access to corporate applications.