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The percentage of Chilean consumers using computers with Intel (Nasdaq: INTC) Core microprocessors rose to 50% from 30% last year, as users increasingly require the technology they use to be lighter, and have longer battery life and overall better performance, Intel's Southern Cone director, Esteban Galuzzi, told BNamericas.
"When technology is relevant to what people want to do with their computers... people see that, understand it and they adopt it by themselves," Galuzzi said.
The company recently launched the second generation of Core processors - Core i7, i5 and i3 - which according to Galuzzi are balanced between design, performance and durability.
And multimedia is at the heart of the improvements, which include Quick Sync, allowing for faster synchronization, editing and sharing of multimedia content.
Turbo Boost Technology 2.0 ensures faster processing.
In the area of graphics, Wireless Display (WiDi) allows for streaming of the laptop's media to HDTV, while InTru Clear Video Technology allows stereoscopic 3D images to be viewed on HD, 3D-compatible TVs and monitors.
Samsung Electronics recently launched its new X series line of ultra-thin notebooks, which use the second generation of Intel processors.
Eduardo Yon, commercial director for Samsung Infosystem, said performance and mobility are the two most important elements in consumers' minds today.
"In Samsung, we're always concerned about two things - that design is adequate for the use, meaning that computers are light, powerful and with long battery life. That is where Intel is very important for us because it gives us on the one hand performance in a reduced space which dissipates very little heat, meaning you can have small designs. On the other hand, the processors are powerful," Yon told BNamericas.
The executive said mobile computing penetration in Chile is not that far off from the US and other developed countries, such that launches come out almost simultaneously.
"In Samsung we've observed that tastes don't change much from one country to another; they're similar. The same technology that's taking off in developed countries is taking off in Latin America," Yon said.