US chip manufacturer Intel (NYSE: INTC) expects its Latin American revenue growth to double global sales increases this year, the company's Latin America general director, Steve Long, told BNamericas.
Advances in the traditional PC business, as well as gains in education and related products such as mobile devices and TVs, will translate into roughly 25% year-over-year revenue growth in the region, Long said.
"The consumer segment in Latin America is exploding right now. You have first-time buyers touching PCs for the first time," he said. "We are seeing a personalization trend of the PC market. People want their own notebook in their home. No longer is it a desktop that everyone in the house uses."
"Also in the PC space, there are huge opportunities in SMEs. We are doubling down on our reseller programs... which are hitting all the small and medium businesses."
Intel Latin America's 2011 priorities include an expansion into "adjacent markets" such as TVs and smartphones, and the company will also tap telecommunication sector interest in modernizing data centers, with new chips, processors and servers.
"We are also going to be focusing on some big bets in education. We really see the rise of opportunities in the education segment," Long said. "The education volume as a percent of business in Latin America is higher than anywhere else in the world."
Intel's education offering includes hardware, Classmate PCs, locally focused content and teacher training, according to the executive, who added that the company has its sights set on a slew of opportunities in countries such as Brazil, Venezuela, Argentina, Mexico and Central America.
"We will move into a whole new realm this year with the size of some of the education bids that are coming through and the education opportunities."
Intel's largest Latin American markets overall are Brazil, Mexico, Argentina, Chile and Colombia, according to Long.
Globally, Intel posted US$11.7bn in net profits and US$43.6bn in revenues last year, representing jumps of 167% and 179%, respectively, over 2009.