Intel prepares ultrabook landing in Latin America

Thursday, October 27, 2011

US chip manufacturer Intel is preparing the Latin American market for the production and sale of its new ultrabook line of PCs, the company said in a statement.

Intel did not say when local manufacturing would begin, or which in countries it will take place. But according to recent reports from local press, ultrabooks are expected to reach Latin America by year-end.

In preparation, Intel held a workshop in São Paulo aimed at executives from the motherboard industry to train the ecosystem "in the best Intel manufacturing practices."

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According to Intel, the workshop also aimed to "creating opportunities for innovation and speed the availability with which Ultrabooks will hit the market in Brazil as well as other Latin American countries."

"Brazil is now the third largest PC market in the world, which creates an excellent opportunity for motherboard manufacturing companies located in the country," said Rodrigo Ricco, Intel's technological development director for Latin America.

"And now other Latin American countries are also investing in local production, such as Argentina and Venezuela, which shows the strength of emerging markets."

The ultrabook is a new laptop concept coined by Intel, much like the netbook some time ago.

The size of these devices places them in the ultraportable genre. Intel describes them as thin and light devices with the performance and capabilities of today's laptops and tablet-like features.